The Expanding Universe of Internet Entertainment

A Workshop Featuring Universities and the Entertainment Industry on Opportunities, Challenges and Solutions for Internet Entertainment

On September 20th The Motion Picture Association of America and the University of California System will co-host the first ever workshop with members of the university community, technology companies, online service providers and entertainment executives to discuss opportunities, challenges and solutions to providing a new world of choice in online entertainment. 

Today's consumer is faced with many options for viewing movies whether it be in 3D digital theaters,  on flat screen TVs, computers or cell phones.  The film industry is striving to ensure people can get movies, where and how they want through new technologies that enable more choice.  The college age movie consumer is perhaps one of the most demanding customers, constantly exploring an ever expanding array of digital opportunities for entertainment including social networking, user generated sites and file sharing networks. Higher education institutions play an important role in educating college age consumers about the ethics of digital entertainment media and social networking and assisting them with how to make informed decisions. Institutions that choose to offer online entertainment services to students are interested in digital entertainment services that are appealing to students and require minimal resources to deliver.  

The workshop is designed to engage university leaders, entertainment executives, artists, consumers, technology companies and experts in conversations about the Internet and Entertainment.  The workshop will explore areas where vision, strategic interests and expertise converge to surface opportunities for collaboration. 

During four panel discussions moderated by outside experts from media, technology and academia, participants will explore:

• Social Networking and Individual Behavior -  A Closer Look at Consumer Driven Media and What Consumers Know and Don't Know
• Consumption in the Digital Age - How Are Consumers Being Entertained and What Are Their Desires for Length, Place and Format?
• Recent Technologies and Approaches That Give Birth to New Opportunities For Content Creators, Delivery Systems and Better Informed Decisions by Consumers
• Frameworks for Collaboration - Educating the College Age Consumer and Delivering Uncompromised Content