Jim Banister
CEO SpectrumDNA, Inc.

Jim is CEO of SpectrumDNA, Inc., a Park City, Utah, based studio developing web/wireless “engines of engagement.”  He is also the author of the book “Word of Mouse: The New Age of Networked Media”,  and donates his time as Executive Creative Director the Center for Applied Media (Park City, UT), a non-profit institute for digital media education and enterprise incubation.  The common thread of Jim’s career is in engaging audiences through a mix of content and technology, and generating revenue doing it.  

Jim created and managed TRW’s Engineering Visualization Center; produced award-winning television and film properties; designed and built the multi-media and post-production system for Steven Spielberg's Survivors of the Shoah Visual History Project; and created the XQuest television/cross-media franchise, currently in development in partnership with Ron Howard and Imagine Entertainment.  He also spent five years at Warner Bros. Online, where he was a prime-mover of the company’s digital media strategy and programming development, first as VP Production & Technology, and ultimately as Chief Development Officer. 

Jim's formal training includes a BS in Physics from San Diego State University, and an MS in Electrical Engineering (Entertainment Technology) from the University of Southern California